Transcend Launch | Brooks Running

To support the launch of the new Transcend shoe, Brooks engaged the Halo Branded Solutions team to collaborate on launch party materials for an in-store activation.

Briefed on the atmospheric, space inspired launch concept the Halo creative team brainstormed on theme, customized ideas for gift-with-purchase, in-store displays, games, packaging, and party drop kits. Deliverables leveraged Brooks visual direction and included a float kit, astronaut ice cream, shoe bag, inflatables, cloud retail display, and product tech cards for in-store education.

As Art Director, I led the creative development process including ideation, product renderings, client presentation, and deliverable execution.