Subscriber Benefits | USA TODAY Co.

To encourage high-value action, this collection is led by a refreshed approach promoting the benefits of subscribing to USA TODAY. The messaging features snappy, easy-to-recall lists paired with coordinating visuals aligned with the product experience. Extended versions include content-specific categories, such as Money.

As Creative Director, I ensured ongoing alignment between marketing and creative partners, leading art directors, designers, and copywriters through concept development. Deliverables spanned onsite, social, in-app, email, and print. The full campaign included national, local, specialty newsletters, and onboarding versions.