Interest Targeting | USA Today Co.

To engage more deeply with USA Today readers, a series of interest-driven campaigns were developed to speak to specific content segments, including News, Money, Life/Entertainment, and Sports.

This campaign focused on the Money segment and featured a dialogue-driven tone that offered an approachable, accessible journalistic perspective. Deliverables spanned onsite, social, app, and email, aligning visually with the Money segment across the product experience and broader brand outreach.

As Creative Director, I oversaw copy and art development for interest-driven performance campaigns, in partnership with strategists and the creative team.

Creative Director: Jennifer Stone | Art Directors: Carlos Herrera | Designer: Maria Velez | Copy & Editing: Jeremy Lawrence, Daniel Heuer | Strategists: Gus Murillo, Constanze D.