BeMagenta Store | T-Mobile

T-Mobile selected Halo Brand Solutions to lead a comprehensive revamp of its branded merchandise line, including a redesign of both the frontend and backend of its brand gear website, covering UI/UX and product content. Additionally, the Halo team integrated T-Mobile’s gratitude campaign, T-Mobile Tuesdays, which promoted weekly surprise deals.

As Co-Art Director, I directed product development, web design, photography, and copy. In total, the team added dozens of new items and implemented seasonal updates.