McDelivery Night In | McDonald’s
To encourage trial of McDelivery, McDonald’s engaged We. Communications to reimagine its third annual Global McDelivery Day.
McDelivery Night In was the answer. Built on the insight that “going out is overrated,” the campaign promised to deliver comfort alongside food with exclusive McDonald’s loungewear. The campaign inspired consumers in 50 countries to celebrate staying in, doubling global market engagement.
As Senior Art Director, I contributed directly to concept and product ideation while overseeing the daily development of all agency-owned deliverables, including digital, social, copy, photography, video (b-roll), product, and print. The creative team also supported an NYC launch event for influencers and celebrities, and designed influencer kits with content guidance.
World Famous Fan Day | McDonald’s
To celebrate the launch of the first-ever McDonald’s loyalty program, MyMcDonald’s Rewards, We. Communications was invited to develop a campaign to engage customers in this milestone moment.
World Famous Fan Day was the answer. The campaign spotlighted that McDonald’s customer loyalty was just as famous as its World Famous Fries and that loyalty deserved to be rewarded. World Famous Fan Day introduced a customer loyalty contest rewarding customers with free fries and the chance to win one million MyMcDonald’s Rewards points. To participate, super fans submitted declarations explaining why they were most loyal on Twitter, posting poems, memorabilia, personal stories, videos, and a multitude of reasons showcasing their loyalty.
As Associate Creative Director, I ideated the concept, oversaw agency deliverables, and contributed hands-on design and copywriting. We partnered directly with McDonald’s social team and worked with the newly developed MyMcDonald’s Rewards visuals. Deliverables included social posts, media content, and the contest identity. The team also supported influencer activations.
CREATIVE TEAM
Creative Director: Chri Romero
Senior Art Director: Jennifer Stone
Senior Designer: Mar Yama
Producer: Adrienne Ochoa Dodobara
Copy: Madeline Franti
Partner Agencies: Turner Duckworth, Wieden + Kennedy, TMS
Studio: McDonald’s Agency 123 (Photo & Video)
Photographer: Nick Collura