INKvestment | Brother

To support the launch of Brother’s new INKvestment printer line, We. Communications was engaged to develop a fresh suite of social assets and product photography. The goal of the launch was to highlight the line’s advanced technology and cost-saving ink solutions.

To emphasize the consumer benefit of ink savings, the photography concepts incorporated CMYK ink colors directly into the set design and styling.

As Associate Creative Director, I developed the concepts, led photoshoot direction, and defined guidance documentation for asset usage. Launching in time for back-to-school, I also led creative direction for a complementary campaign emphasizing convenient small sizes for all needs.‍ ‍