BeMagenta Store | T-Mobile

To revitalize T-Mobile’s company store approach, T-Mobile selected Halo Brand Solutions to lead an extensive revamp of its branded merchandise line, along with a redesign of the frontend and backend of the retail website, including UI/UX, and e-commerce visuals and copy. Additionally, the Halo team integrated T-Mobile’s gratitude campaign, T-Mobile Tuesdays, which promoted weekly surprise deals.

As Co-Art Director, I collaborated on leading product concept and development, website design, developer partnership, technical copywriting, and product photography. This sample represents a portion of the work. In total, the team added dozens of new items and made seasonal updates.

Art Directors: Jennifer Stone, Shane Hartley | Senior Designer: Jessie Orvidas | Designers: Jo Jarvis, Greg Vinson | Photographers: Earl Harper, Ernie Sapiro