Subscriber Benefits | USA Today Co.

To encourage high-value engagement among subscribers, this campaign aimed to introduce a refreshed approach to promoting the benefits of subscribing to USA Today and its local network.

The campaign featured snappy, easy-to-recall benefit lists paired with cohesive visuals aligned to the product experience. Deliverables spanned onsite, social, app, print, and email. The full campaign included national, local, and specialty newsletter versions.

As Creative Director, I ensured ongoing alignment between marketing and creative partners. I led art directors, designers, and copy leads through campaign concept and large-scale development.

Creative Director: Jennifer Stone | Art Directors: Carlos Herrera, Jill Sanders | Designers: Zac Mathre, Pia Wuerfel, Ollya Andreeva | Copy & Editing: Jeremy Lawrence, Meredith MacMillan, Priya Aggarwal, Elizabeth Mulrey