McDelivery Night In | McDonald’s

To encourage trial of McDelivery, McDonald’s engaged We. Communications to reimagine its third annual Global McDelivery Day.

McDelivery Night In was the answer. Built on the insight that “going out is overrated,” the campaign promised to deliver comfort alongside food with exclusive McDonald’s loungewear. The campaign inspired consumers in 50 countries to celebrate staying in, doubling global market engagement.

As Senior Art Director, I contributed directly to concept and product ideation while overseeing the daily development of all agency-owned deliverables, including digital, social, copy, photography, video (b-roll), product, and print. The creative team also supported an NYC launch event for influencers and celebrities, and designed influencer kits with content guidance.