INKvestment Launch | Brother

To support the launch of Brother’s new INKvestment printer line, We. Communications was engaged to develop a fresh suite of social assets and product photography. The goal of the launch was to highlight the line’s advanced technology and cost-saving ink solutions.

To emphasize the consumer benefit of ink savings, the campaign concept incorporated CMYK ink colors directly into the set design and styling.

As Associate Creative Director, I developed the concept, led photoshoot direction, and defined guidance documentation for asset usage.

Creative Director: Chri Romero | Associate Creative Director: Jennifer Stone | Producer: Amber Benson | Photographer: Stanton J. Stephens | Stylist: Mandy Kehoe